1b. Media Languages essay plan and theory - SlideShare

So politically one-sided are the mainstream media, the right complains (while sliding over the fact that the owners and executives, as distinct from the working journalists, tend to be far less liberal), that not only do they slant the news in a liberal direction; they will stop at nothing to defeat conservative politicians and causes. The right points to the "60 Minutes II" broadcast in which Dan Rather paraded what were probably forged documents concerning George W. Bush's National Guard service, and to Newsweek's erroneous report, based on a single anonymous source, that an American interrogator had flushed a copy of the Koran down the toilet (a physical impossibility, one would have thought).

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THE conventional news media are embattled. Attacked by both left and right in book after book, rocked by scandals, challenged by upstart bloggers, they have become a focus of controversy and concern. Their audience is in decline, their credibility with the public in shreds. In a recent poll conducted by the Annenberg Public Policy Center, 65 percent of the respondents thought that most news organizations, if they discover they've made a mistake, try to ignore it or cover it up, and 79 percent opined that a media company would hesitate to carry negative stories about a corporation from which it received substantial advertising revenues.

Media Languages essay plan and theory 1

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Another way to look at this concept involves understanding the purpose of social media platforms and how they have enhanced the action of networking. Networking is an essential element for anyone wanting to expand their personal network of contacts. When you find a social media platform you are comfortable using you begin to create your own presentation that will attract others. Some social media platforms are good for networking while others are suitable for fun enjoyment. Because these elements are intertwined they are here to stay for a long time and people need to find the best way to utilize them to their own benefit.

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This means that corrections in blogs are also disseminated virtually instantaneously, whereas when a member of the mainstream media catches a mistake, it may take weeks to communicate a retraction to the public. This is true not only of newspaper retractions -- usually printed inconspicuously and in any event rarely read, because readers have forgotten the article being corrected -- but also of network television news. It took CBS so long to acknowledge Dan Rather's mistake because there are so many people involved in the production and supervision of a program like "60 Minutes II" who have to be consulted.

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What really sticks in the craw of conventional journalists is that although individual blogs have no warrant of accuracy, the blogosphere as a whole has a better error-correction machinery than the conventional media do. The rapidity with which vast masses of information are pooled and sifted leaves the conventional media in the dust. Not only are there millions of blogs, and thousands of bloggers who specialize, but, what is more, readers post comments that augment the blogs, and the information in those comments, as in the blogs themselves, zips around blogland at the speed of electronic transmission.

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And bloggers thus can specialize in particular topics to an extent that few journalists employed by media companies can, since the more that journalists specialized, the more of them the company would have to hire in order to be able to cover all bases. A newspaper will not hire a journalist for his knowledge of old typewriters, but plenty of people in the blogosphere have that esoteric knowledge, and it was they who brought down Dan Rather. Similarly, not being commercially constrained, a blogger can stick with and dig into a story longer and deeper than the conventional media dare to, lest their readers become bored. It was the bloggers' dogged persistence in pursuing a story that the conventional media had tired of that forced Trent Lott to resign as Senate majority leader.