The Exxon Valdez nightmare had begun. Hazelwood - perhaps drunk, certainly facing a position of great difficulty and confusion - would struggle vainly to power the ship off its perch on Bligh Reef. The response capabilities of Alyeska Pipeline Service Company to deal with the spreading sea of oil would be tested and found to be both unexpectedly slow and woefully inadequate. The worldwide capabilities of Exxon Corp. would mobilize huge quantities of equipment and personnel to respond to the spill - but not in the crucial first few hours and days when containment and cleanup efforts are at a premium. The U.S. Coast Guard would demonstrate its prowess at ship salvage, protecting crews and lightering operations, but prove utterly incapable of oil spill containment and response. State and federal agencies would show differing levels of preparedness and command capability. And the waters of Prince William Sound - and eventually more than 1,000 miles of beach in Southcentral Alaska - would be fouled by 10.8 million gallons of crude oil.
Industry's insistence on regulating the Valdez tanker trade its own way, and government's incremental accession to industry pressure, had produced a disastrous failure of the system. The people of Alaska's Southcentral coast - not to mention Exxon and the Alyeska Pipeline Service Company - would come to pay a heavy price. The American people, increasingly anxious over environmental degradation and devoted to their image of Alaska's wilderness, reacted with anger. A spill that ranked 34th on a list of the world's largest oil spills in the past 25 years came to be seen as the nation's biggest environmental disaster since Three Mile Island.
Exxon Valdez Oil Spill Research Paper - 705 Words
First, because image restoration rhetoric is a form of persuasive discourse,suggestions for effectiveness can be derived from our understanding ofpersuasion generally. The analysis of the cola wars(28) reveals adviceapplicable to persuasion generally: avoid making false claims; provideadequate support for claims, develop themes throughout a campaign; avoidarguments that may backfire. Examination of Exxon's discourse on the Valdezoil spill(29) suggests that once Exxon made self-serving statements thatseemed at odds with other information (their allegedly swift and competentcleanup), that may have damaged Exxon's credibility and undermined otherarguments. Coke's response to Pepsi's accusations appropriately used aclearly identified and prominent company spokesperson, while Sears at firstused an ineffectual outside lawyer.(30) However, other suggestions forimage repair discourse are specific to crisis communication discourse.
Read this essay on Exxon Valdez Oil Spill and Wild Roller Coaster
Fourth, at times it is possible to successfully shift the blame. Tylenolsuccessfully shifted the blame for the poisonings to an unknown person,someone insane.(35) However, shifting the blame cannot be viewed as a certainsolution to image problems. Exxon attempted to shift the blame for theValdez oil spill to Captain Hazelwood. The captain had been hired and givencommand of the Valdez by Exxon, so even if he is to blame at best Exxonshould have to shoulder responsibility with him.
Exxon Valdez Oil Spill - Essay by Cj69399
A new report, Twenty-Five Years After the Exxon Valdez Oil Spill, synthesizes NOAA's scientific support, monitoring, and research in the aftermath of the 1989 oil spill.