Rhetorical analysis is a form of criticism (or ) that employs the principles of to examine the interactions between a text, an author, and an . Also called rhetorical criticism or pragmatic criticism.
"What essentially are the differences between literary criticism analysis and rhetorical analysis? When a critic explicates Ezra Pound's Canto XLV, for example, and shows how Pound inveighs against usury as an offense against nature that corrupts society and the arts, the critic must point out the 'evidence'—the 'artistic proofs' of example and enthymeme—that Pound has drawn upon for his fulmination. The critic will also call attention to the 'arrangement' of the parts of that argument as a feature of the 'form' of the poem just as he may inquire into the language and syntax. Again these are matters that Aristotle assigned mainly to rhetoric. . . .
"All critical essays dealing with the persona of a literary work are in reality studies of the 'Ethos' of the 'speaker' or 'narrator'—the voice—source of the rhythmic language which attracts and holds the kind of readers the poet desires as his audience, and the means this persona consciously or unconsciously chooses, in Kenneth Burke's term, to 'woo' that reader-audience."
(Alexander Scharbach, "Rhetoric and Literary Criticism: Why Their Separation." College Composition and Communication, 23, May 1972)
Rhetorical analysis of a website essay reference
"[A] complete rhetorical analysis requires the researcher to move beyond identifying and labeling in that creating an inventory of the parts of a text represents only the starting point of the analyst's work. From the earliest examples of rhetorical analysis to the present, this analytical work has involved the analyst in interpreting the meaning of these textual components—both in isolation and in combination—for the person (or people) experiencing the text.
How to Write a Rhetorical Analysis: 15 Steps (with Pictures)
"Starbucks not just as an institution or as a set of verbal discourses or even advertising but as a material and physical site is deeply rhetorical. . . . Starbucks weaves us directly into the cultural conditions of which it is constitutive. The color of the logo, the performative practices of ordering, making and drinking the coffee, the conversations around the tables, and the whole host of other materialities and performances of/in Starbucks are at once the rhetorical claims and the enactment of the rhetorical action urged.
Website Rhetorical Analysis Project - Oscar Garcia
In short, Starbucks draws together the tripartite relationships among place, body and subjectivity. As a material/rhetorical place, Starbucks addresses and is the very site of a comforting and discomforting negotiation of these relationships."
(Greg Dickinson, "Joe's Rhetoric: Finding Authenticity at Starbucks." Rhetoric Society Quarterly, Autumn 2002)