of How to Write a Personal Essay was reviewed by on June 21, 2016.

Deutsche mythologie profoundly influenced Tolkien's myth-making in The Lord of the Rings. Tolkien plundered the Germanic legends for names, situations, creatures, and themes in his work (as well as material from Finland and Ireland). Readers of Tolkien will find the names of certain dwarves, elves, and other characters in The Eddas, while the Rohan speak in Germanic tongues like Old English. Throughout The Lord of the Rings, Tolkien imitates Germanic compounding with neologisms such as Ring-Wraiths, etc. Likewise, in the various protogonists' more dire battles, Tolkien has these characters imitate the Germanic idea of (q.v).

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But let's be honest: Customers aren't always happy when they're interacting with our content. Sometimes we frustrate and disappoint our readers—and those people need to know we have their best interest at heart. When someone sends an email campaign that appears to be spam, MailChimp suspends the account and sends the customer a compliance alert. It basically says "We had to shut down your account because you were spamming." It's safe to assume that no one on the planet has ever been pleased to receive a compliance alert. Daily deal and companies rely on email, and they lose money anytime a campaign is delayed. It's bad news. We have to be sensitive to those users, who are probably feeling confused and stressed. We don't make jokes here, and we explain the situation in a straightforward and clear tone—just as we would in a face-to-face conversation with someone who's upset.


DAGGER: Another term for the symbol obelisk. See .

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These resources describe two workplace genres, an activity report and a postmortem. It discusses the purpose of an activity report and a postmortem, as well as how to work with these genres effectively.


the repetition of a word or phrase to achieve a particular effect.

the writer's tone or voice or atmosphere or feeling that pervades the text, such as sadness, gloom, celebration, joy, anxiety, dissatisfaction, regret or anger. Different elements of writing can help to create this; long sentences or verses, with assonance (repeated vowel sounds), tend to create a sad, melancholic mood. Short syllabic, alliterative lines can create an upbeat, pacy atmosphere.

The Writer Cares About the Topic


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The third-person point of view, meanwhile, is another flexible narrative device used in essays and other forms of non-fiction wherein the author is not a character within the story, serving only as an unspecified, uninvolved, and unnamed narrator conveying information throughout the essay. In third-person writing, people and characters are referred to as "he," "she," "it," and "they"; "I" and "we" are never used (unless, of course, in a direct quote).

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By Teresa Sweeney, Writing Specialist, 2008

The first step is to find your brand's voice. Where there's a company, there's usually a voice. Sometimes you have to dig it out from under a stinky pile of corporate lingo and fodder, but put on your gloves, because it's an important job. If we intend to connect with humans, our brand's voice should probably sound human. So with that in mind, consult the humans who are closest to the heart of the company. Casual interviews help you get to the bottom of a brand's voice quickly. This might mean talking to a founder, CEO, or communications manager. Maybe you want to interview someone from the customer-support team, or even the customers themselves. This kind of interview isn't about gathering technical information, so give your subjects plenty of time to ramble, and listen for thoughtful responses. When you notice patterns, laughter, or other emotional reactions, dig deeper. Here are some helpful questions to ask (If you're a one-person shop, why not ask yourself these questions?):